The strong, natural bubbles of the kombucha product is what set the product apart from other competitors and a brand and product name were quickly established – Vypusť šum (Release the fizz).

The concept of releasing the fizz became the starting point for the brand's positioning, which encourages individuals to let go of any negative feelings and toxins from their bodies and minds. The visual identity communicates the products as your buddies to many daily struggles. Grab the drink after a heavy, greasy meal, for a complete detox after sauna, to get you back to a working mode or when you want to party without a hangover.